Budgeting Techniques in Facebook Ads
CBO vs ABO
CBO stands for campaign budget optimization in this budgeting strategy you set the budget at the campaign level and the campaign allocates the budget to different ad sets which are inside that particular campaign at the ad set level. In CBO more budget is allocated to that particular ad set which is more likely to perform or we can say where there are more chances of performance. Now here is the question of when to use CBO? So I would say use CBO when you do not want to use Ad set budget and manually take care of it.
ABO stands for Ad set budget Optimization in this budgeting strategy you set the budget at the ad set level and test whether that particular ad set is performing or not. If that particular ad set performs you keep them running and if not you stop them. Basically, I mean to say that you use an ABO budgeting strategy to test different ad sets with different audiences, and creatives, and determine which one is performing and which is not, and based on data you keep them running the set which is performing well and stop them which are not generating the desired results. You also use the ABO budgeting strategy when you want to specify a budget for a particular ad set.
When to use CBO and When to Use ABO?
Daily Budget
Daily Budget is the budget that you allocate to Facebook ads on a daily basis and Facebook can spend 25% above or below that particular daily budget. You should use a daily budget when you are testing your ad set and want to get consistent results on daily basis. For example, if you know that you can get 20 leads daily by spending 400 rs then you can go for a daily budget. So, that was all about the daily budget which I know and have shared with you. If you have any other tactic to share about the daily budget you can share it in the comment section. I will be happy to learn more.
Lifetime Budget
A lifetime budget is a budget that you allocate to your ad set throughout your lifetime and when you use a lifetime budget you can schedule your ads which means that you can specify the time and day on which your ad will be shown to your target audience. Now let's discuss when you should use a lifetime budget I recommend you to use a lifetime budget when you are doing some promotional campaign or event campaign
So, that was all about the lifetime budget which I know. Thank you for reading this article. If you have any insight to share then you can share it with us in the comment section below.
Scheduling
In the lifetime budget, we discussed scheduling by using this option you can schedule ads for a specific time, or day of the week.
Standard Delivery
It's by default an option that Facebook ads use, by using this delivery option machine algorithm uses your budget evenly throughout the day. In simple terms, the Facebook ads algorithm evenly distributes your budget.
Accelerated Delivery
In accelerated delivery, Facebook ads' machine learning algorithm tries to spend your budget as soon as possible and give you results usually at a light cost. So if you want results as soon as possible then you can use this delivery method. Always remember that this is going to be more costly than standard delivery.
Day Parting
This Delivery method allows you to deliver your ad at a specific time, day of the week. You can use this delivery method if you know that during a specific time or on a specific day there is more chance of leads and sales. In simple words when you know about which times my target audience is most active, online, and respond. If you are a business with specific working hours then you can also use this delivery method.
Similarly, you can stop ad delivery on a specific day of the week, time of the week, etc.
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